About Mark, Katie & Walter

We're Mark and Katie Schneider, the husband-and-wife team behind Walter's Wearables in Mishicot, Wisconsin. We make room for a little personality in everyday life—with graphic shirts, custom apparel, and promotional products for businesses, groups, and events.

A small idea with a very memorable face

It started with a conversation about a summer T-shirt business. Katie was a teacher, Mark was ready to get things moving, and a small idea kept growing. Walter, our expressive American Bulldog, supplied the name—and more than enough attitude.

Today, Walter's Wearables brings together designs you can shop online and custom projects we work through with you. Our Wisconsin roots show up in the humor, the local designs, and the way we enjoy meeting people at markets and community events.

Walter's Wearables booth with graphic shirts, colorful apparel and Walter branding
A real look at our market setup and the shirts we bring along.

Your business. Your group. Your kind of shirt.

Need apparel for your crew, a fundraiser, a family event, or your business? Tell us your idea, approximate quantity, and needed-by date. You do not need to have every detail figured out to start a conversation.

We'll work through garment choices, artwork, sizes, print placement, pricing, and timing with you. Before production, check your design and order details carefully so the finished project reflects what you approved.

Tell us about your custom project

Meet Walter

Walter is the American Bulldog behind the name. His wonderfully expressive face inspired a company; his grumpy side inspired a collection. Think lovable dog with a little “get off my lawn” energy. He leaves the quotes and order details to Mark and Katie.

Explore Walter and pet-lover designs

Good questions are welcome

Choosing a size? Wondering about a print or planning around a deadline? Ask us before ordering. Standard delivery is approximately two weeks, with extra time around holidays. Shipping is calculated at checkout; available expedited options appear there.

We accept returns for product defects. Please use the product's size chart and review your choices before ordering. See our shipping information and return policy for the details.

Thanks for supporting our Wisconsin small business. We look forward to helping you find—or create—your next favorite shirt.